Founded in 2017 by Japanese designer Sayori Tanaka, TANAKA is a unisex fashion brand based in New York and Tokyo. It aims to create timeless, inclusive clothing that connects the past and future, with a goal for garments to last 100 years. Denim is central to the brand's identity, drawing heavily on Japanese craftsmanship. TANAKA has gained international acclaim, including the Tokyo Fashion Award 2023 and presence at Paris Men's Fashion Week, and is stocked globally. The brand's aesthetic blends art, Japanese tradition, and urban modernity, focusing on new classics and sustainable practices.
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