Superfit Hero is a women-owned and operated activewear brand based in Southern California, founded in 2015 by Micki Krimmel. It is renowned for its commitment to body positivity and size inclusivity, specializing in premium activewear and swimwear exclusively for sizes L-7X. The brand emphasizes ethical and sustainable manufacturing practices, producing garments in small batches with certified factories. Superfit Hero designs high-quality, supportive, and functional pieces like leggings, sports bras, and shorts, using advanced fabrics such as SuperHold™ compression and SuperSoft. The brand fosters a strong community, developing products based on customer feedback and fit-testing on models across its entire size range, ensuring a reliable and comfortable fit for plus-size athletes globally.
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