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- St Frock
St Frock is an Australian online fashion boutique, founded in 2010 by Sandradee Makejev, that has evolved from a market stall into a global e-commerce powerhouse. The brand specializes in trendy and affordable women's clothing and accessories, with a strong emphasis on dresses for various occasions, from casual outings to formal events. While primarily catering to Australian women, St Frock has expanded its reach internationally, including a focus on the USA market. The brand aims to provide versatile designs that empower women to feel confident and beautiful. It is known for frequent new arrivals and a focus on accessible fashion, though some customer reviews mention concerns regarding sizing and fabric quality.
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