STAUD

Founded in Los Angeles in 2015 by Sarah Staudinger and George Augusto, STAUD is a contemporary fashion brand celebrated for its "high-end aesthetic at an accessible price point". The brand primarily caters to women, offering a global presence through its e-commerce, wholesale partnerships, and physical stores. STAUD is particularly renowned for its cult handbags, alongside a strong ready-to-wear collection of dresses, shoes, tops, and skirts. Its design philosophy marries vintage influences with a modern sensibility, characterized by playful details, bold colors, and unique silhouettes, embodying a Californian effortless chic. The brand aims to create timeless pieces rather than being overly trend-driven, appealing to a fashion-forward audience.