Sporty and Rich

Sporty & Rich, founded by Emily Oberg in 2014, began as an Instagram mood board before evolving into a global lifestyle and fashion brand. Headquartered in Los Angeles with a strong presence in Paris, it operates as a contemporary-cult label, offering premium athleisure and sportswear-inspired apparel for men, women, and unisex. The brand's aesthetic blends vintage 80s and 90s sportswear with luxury, promoting a 'Health is Wealth' philosophy and emphasizing longevity and quality in its designs. It has expanded its reach through numerous international retailers and a flagship store in New York, often engaging in collaborations with prominent brands.