Sodo Athletic Club, now operating as Sodo Athletic Lab, is a Seattle-based premium activewear brand primarily targeting high-performing men aged 35-55. Relaunched with a focus on high-end, men's-only athletic apparel, the brand emphasizes robust functionality, innovative details like ergonomic pocket systems, and luxurious, sustainable materials. Their product line, including shorts, t-shirts, joggers, jackets, hoodies, and tanks, ranges from $75 to $185, positioning them above brands like Lululemon and Vuori. The brand prides itself on athlete-driven design, utilizing world-class performance fabrics that are PFAS-free, OEKO-TEX® Standard 100 certified, and BlueSign® approved, ensuring comfort, performance, and environmental responsibility.
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