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- Smock London
Smock London
Smock London is an artisan fashion brand founded in 2019 by Kajsa McLaren and Laura Burch, rooted in London, United Kingdom. The brand is dedicated to modernizing the art of hand smocking for the 21st century, focusing on women's and girls' clothing. Known for its global following, Smock London emphasizes ethical craftsmanship, producing limited edition pieces using the finest threads and fabrics. Their collections, which include dresses, blouses, and rompers, are designed in London and handcrafted by artisans in locations like Madagascar and Vietnam, ensuring heirloom quality and a commitment to sustainability. The brand's aesthetic is characterized by a joyful rainbow palette, feminine silhouettes, and a blend of traditional techniques with modern design.
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