Slam

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Slam is an Italian sportswear company founded in Genoa in 1979, specializing in high-performance technical sailing apparel and nautical-inspired lifestyle clothing. The brand is renowned for its durable, functional gear designed for professional sailors and recreational boaters, tested in elite competitions like the America's Cup and the Olympics. Beyond technical wear, Slam offers a comprehensive range of casual sportswear, footwear, and accessories. With a global presence, the brand emphasizes innovation and sustainability, recently acquired by MSC Cruises to further its international expansion.
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