Sisters and Seekers

Sisters and Seekers is a contemporary British clothing brand, founded in North Wales in 2017 by sisters Alice and Maisie Jones. The brand emphasizes lasting quality pieces and perfected fits, aiming to counter overconsumption. It has cultivated a loyal following, particularly among 18-30 year old women, for its effortlessly cool aesthetic that blends streetwear influences with minimal, elevated designs. Drawing inspiration from vintage clothing and pre-millennium casual wear, the brand offers a diverse range of apparel, with a strong focus on jersey wear, knitwear, hoodies, sweatshirts, and loungewear. Sisters and Seekers operates globally, offering worldwide shipping and is stocked in major retailers like Selfridges and Flannels, positioning itself within a mid-range price segment. The brand fosters a strong sense of community and boasts a significant social media presence.