Silver Jeans Co. is a Canadian denim brand, established in 1991 as an extension of Western Glove Works, North America's oldest privately held denim producer, founded in 1921. The brand offers a global range of denim apparel for men, women, and unisex styles, emphasizing quality craftsmanship and an inclusive fit for all body types. Positioned as a heritage-specialist, Silver Jeans provides premium denim at accessible prices, typically ranging from $69-$120. Its product gravity is denim-centric, featuring a wide array of jeans fits, alongside shorts, jackets, and tops. The brand's aesthetic blends timeless appeal with modern trends, catering to a 'normcore-basics' and 'buy-it-for-life-durable' cultural tribe, with a recent focus on engaging Gen Z consumers.
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