Shiny by Nature is a direct-to-consumer fashion brand, founded in September 2021 by Alex and Tianshi, with a mission to inspire self-expression through fun, colorful, and size-inclusive clothing. Based in New York, USA, the brand specializes in thoughtfully designed apparel that caters specifically to individuals with curvier body shapes and greater waist-to-hip ratios. They offer a range of high-quality, ethically made pieces, including denim, dresses, skirts, and tops, often featuring vibrant colors and contemporary designs. Shiny by Nature aims to provide affordable and well-fitting wardrobe staples that can be mixed and matched to create a cohesive capsule collection.
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