SECTION 35 is an Indigenous-owned Canadian streetwear brand, founded by Justin Jacob Louis, a proud member of the Samson Cree Nation. Launched in 2016, the brand leverages fashion as a platform to share Indigenous stories, challenge stereotypes, and convey anti-colonial messages. It offers a diverse range of unisex apparel, including graphic tees, hoodies, jackets, and accessories, characterized by relaxed fits and a fusion of cultural motifs with contemporary design. The brand has achieved international recognition, featuring in prominent publications and showcasing on runways at various fashion events, including Indigenous Fashion Arts in Toronto and the White Milan Trade Show. SECTION 35 has also engaged in notable collaborations with brands such as Roots Canada and Arc'teryx, solidifying its position as a significant and culturally relevant voice in global streetwear.
Read More
