Sanrio is a Japanese entertainment company founded in 1960, renowned globally for its 'kawaii' (cute) characters like Hello Kitty. The brand operates on a philosophy of 'small gift, big smile,' fostering social communication through its extensive range of licensed merchandise. Sanrio has a significant global presence, with products sold in over 130 countries and a robust network of collaborations with fashion brands and mass retailers. While primarily known for character goods, Sanrio's influence extends deeply into fashion, accessories, and lifestyle products, appealing to a diverse, multi-generational audience.
