Roxy is a global lifestyle brand founded in 1990 as the women's line of Quiksilver, originating from the United States. It caters primarily to young women and girls, offering a wide array of clothing and accessories. Initially known for its innovative swimwear, including the iconic women's board short, Roxy has expanded significantly into performance-oriented surfwear, snow gear, and activewear. The brand's market positioning as a global active powerhouse is reinforced by its blend of functional sports technology with accessible, high-street fashion. Despite recent retail store closures by a licensee, Roxy products remain widely available through various retailers and its online platform.
