Rothy's

Rothy's is an American fashion brand founded in San Francisco, known for its stylish, comfortable, and sustainable footwear and accessories. The company transforms recycled plastic water bottles and other eco-friendly, bio-based materials into machine-washable products using a 3D knitting process that minimizes waste. Initially launched as a women's shoe company, Rothy's has expanded its offerings to include men's and children's lines, as well as a range of handbags. The brand targets consumers, primarily women aged 25-55 with higher disposable income, who value sustainability, comfort, and versatile style for an active lifestyle. Rothy's operates as a direct-to-consumer brand with a global presence, shipping worldwide and maintaining physical stores in multiple countries.