RIFFRAFF is a women's clothing and accessory brand that originated in Fayetteville, Arkansas, and has grown into a thriving online boutique with a strong national presence. Founded in 2009, the brand emphasizes a 'southern charm meets uptown chic' aesthetic, offering an affordable and carefully curated collection. It caters to women of all ages, including students, working professionals, and mothers, with specific lines like 'Mom + Me' and collegiate-themed apparel. The brand leverages a significant social media presence to connect with its customer base and showcase new trends and seasonal offerings.
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