RHONE

Rhone is a premium activewear and lifestyle brand, founded in 2014 in New Canaan, Connecticut, and headquartered in Stamford, Connecticut. Initially focused on men's performance apparel, the brand expanded into a permanent women's line in 2024, now catering to both genders with a unisex approach to some collections. Rhone is globally available through its website and over 100 retailers worldwide, including major department stores like Nordstrom and Bloomingdale's, despite generating the majority of its revenue in the United States. The brand positions itself at a premium price point, offering high-quality, technically advanced clothing designed for versatility across workouts, daily routines, and casual office settings. Its aesthetic blends Northeastern preppy influences with a modern, performance-driven minimalism, appealing to active professionals seeking elevated athleisure that prioritizes comfort, fit, and innovative fabric technologies.