Rhode Skin is an American skincare and hybrid makeup brand founded in 2022 by model and entrepreneur Hailey Bieber, headquartered in Beverly Hills, California. The brand targets primarily women aged 18-35, particularly Gen Z and younger millennials, with a focus on high-performance, science-backed formulas designed to nourish the skin barrier. Rhode is positioned as a premium-yet-affordable brand, with most individual products priced between $20 and $38. Leveraging Hailey Bieber's significant social media presence, Rhode has cultivated a strong 'influencer-founded-authority' market position, known for its 'glazed donut skin' trend and minimalist aesthetic. The brand offers a curated line of essentials, including facial cleansers, essences, serums, moisturizers, lip treatments, lip tints, cream blushes, and eye patches. It is available globally through its website and major retailers like Sephora and MECCA in select regions.
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