Realtree is an American outdoor lifestyle brand and licensing company, founded in 1986 by Bill Jordan in Columbus, Georgia. It specializes in realistic camouflage patterns for hunting apparel, gear, and accessories. While primarily a licensor, partnering with over 2,000 manufacturers worldwide, its patterns are integral to a vast range of products, generating billions in annual retail sales. The brand has successfully transcended its hunting origins, with its distinctive camouflage becoming a recognized element in mainstream fashion and streetwear, appealing to a broad demographic of outdoor enthusiasts and fashion-conscious individuals alike.
