Rains is a Danish outerwear lifestyle brand, founded in Aarhus in 2012, known for its modern and stylish interpretation of traditional rainwear. The brand offers unisex collections, appealing to a broad demographic with its focus on combining functionality with sleek design. Rains has established a global presence with concept stores across North America, Europe, and Asia, and its products are available through numerous multi-brand retailers. The brand has garnered a cult following among fashion insiders due to its contemporary aesthetic and high-quality waterproof products. While initially recognized for raincoats, Rains has expanded its offerings to include a full line of waterproof outerwear, bags, and accessories, all reflecting a distinctive Scandinavian minimalist style.
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