Proenza Schouler is a New York-based luxury womenswear and accessories brand, founded in 2002 by Jack McCollough and Lazaro Hernandez. The brand is celebrated for its innovative and artful approach, blending craftsmanship with high-tech innovation and a focus on fine materials. Known for its sophisticated, intellectual luxury, Proenza Schouler creates collections that explore art, culture, and social commentary. The brand has garnered multiple CFDA awards and is sold in over 350 retailers worldwide, including its flagship boutique in New York. Its secondary line, Proenza Schouler White Label, offers more casual and accessible essentials. In 2025, Rachel Scott was appointed as the new creative director, continuing the brand's legacy of modern American luxury.
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