Founded in Miami in 2010 by Clara Lago, Pitusa is a global fashion brand headquartered in the United States, known for its high-quality, comfortable, and flattering apparel. The brand primarily caters to women, with a focus on beachwear and resort wear, but also offers unisex and children's collections. Pitusa emphasizes ethical production, working with women-owned ateliers in Peru, Bali, and India, using luxurious Peruvian Pima and Indian gauze cottons. With a price range reflecting its premium-commercial positioning, the brand's aesthetic is a blend of California-cool and romantic-bohemian, featuring vibrant colors and signature Inca trims that evoke a relaxed, tropical lifestyle. Pitusa is available in over 300 stores worldwide, including major retailers and international flagship locations.
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