Perks And Mini Pty Ltd (P.A.M.)

Perks And Mini (P.A.M.) is a multidisciplinary fashion and lifestyle brand founded in Melbourne, Australia, in 2000 by Misha Hollenbach and Shauna Toohey. Initially based in Melbourne, the brand relocated to Paris in 2015 before reportedly returning to its Australian roots. P.A.M. is globally recognized for its unique graphic-heavy streetwear, blurring the lines between fashion, fine art, music, and nightlife. The brand consistently offers men's and women's collections, with many items designed as unisex. Collaborations are central to its ethos, contributing to its cult following and international presence across over 60 stores worldwide.