Percival is a contemporary British menswear brand, founded in East London in 2009 by Christopher Gove, known for "subverting the classics" with unique designs and high-quality craftsmanship. The brand offers a versatile range of clothing, primarily for men, including jackets, shirts, knitwear, and tailored pieces, with some unisex and women's offerings through retailers. Percival emphasizes quality materials, often sourcing organic cotton from Portugal and specialist wool from the UK. The brand has gained significant celebrity endorsement and has a global presence with strong international sales, particularly in the US and EU, through its direct-to-consumer model and partnerships with retailers like Nordstrom and END.
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