Parade was an American apparel company founded in 2019, primarily known for its direct-to-consumer intimates. Based in Brooklyn, United States, the brand gained significant traction among Gen Z for its commitment to inclusivity, sustainability, and body positivity. It offered a range of underwear, bralettes, bodysuits, loungewear, and sleepwear in vibrant colors and comfortable, eco-friendly fabrics like recycled nylon and Tencel. While initially targeting women, Parade expanded to offer gender-expansive styles. The brand's pricing was generally affordable, with underwear ranging from $8-$15. Parade was acquired in 2023 by Ariela & Associates International but ceased operations on October 28, 2025, after six years in business.
