Onitsuka Tiger, a Japanese brand founded in 1949, originated as a sports shoe company before being relaunched in 2002 as a global fashion and lifestyle brand under the ASICS Corporation. Known for its rich heritage and Japanese craftsmanship, the brand successfully fuses athletic roots with contemporary design. While primarily footwear-dominant with iconic sneakers like the Mexico 66, Onitsuka Tiger also offers a growing range of apparel, accessories, and premium leather goods. Positioned as a heritage-specialist and a premium commercial brand, it appeals to a fashion-forward, retro-chic, and Gen Z audience globally, emphasizing quality, comfort, and a distinctive urban-minimalist aesthetic.
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