Oddli is a Los Angeles-based fashion brand, co-founded by Jensen Neff and Ellie Chen in 2020/2021, targeting Gen Z and Millennials. The brand is known for its commitment to ethical production, utilizing organic cottons and upcycled deadstock fabrics to create unique, story-driven pieces. Oddli's aesthetic is playfully vibrant and retro-inspired, offering a range of gender-neutral clothing and accessories. They emphasize transparency, community engagement, and self-expression through customization options. The brand has gained a cult following due to its strong social media presence and collaborations, positioning itself as a contemporary and conscious choice in the fashion industry.
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