Numi is a Canadian apparel brand founded in 2013 by Michelle Shemilt, specializing in solution-based, sweat-proof undershirts and elevated basics for women. Headquartered in Toronto, Canada, the brand's products are proudly manufactured locally. Numi focuses on thoughtfully crafted pieces that simplify daily routines, utilizing sustainable fabrics like TENCEL™ and Lycra for moisture-wicking and durability. While their core offering is high-performance undershirts, they have expanded to include silk blouses. The brand targets women seeking practical elegance and aims to extend the life of clothing by preventing sweat stains. Numi operates as a direct-to-consumer company, shipping primarily within the US and Canada. Their pricing positions them in the premium-commercial segment for elevated basics, appealing to a clientele that values quality, sustainability, and functional design.
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