Nude Project is a Spanish streetwear and lifestyle brand, co-founded in 2018 by Bruno Casanovas and Alex Benlloch. Originating from a university dorm room, it rapidly evolved into a global phenomenon, primarily targeting Gen Z and Millennials. The brand operates under a 'by artists, for artists' philosophy, emphasizing community engagement and inspiring authenticity and individuality. Nude Project offers a diverse range of gender-fluid apparel, including t-shirts, hoodies, outerwear, and denim. Its designs feature relaxed silhouettes, a muted color palette, and a blend of comfort, minimalism, and urban elegance. The brand's growth is significantly driven by its strong social media presence and experiential pop-up events.
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