Notch is a veteran-owned brand based in Yuma, Arizona, specializing in innovative headwear. The company's core offering revolves around its patented hats, which feature strategically placed notches in the brim to allow for comfortable wear with sunglasses, shooting glasses, and safety glasses. Founded by a U.S. Marine Corps veteran, Paul Cunningham, the brand addresses a common frustration experienced by hat and eyewear enthusiasts. Notch offers a range of styles including tactical operator hats, dad hats, trucker hats, and ponytail hats, catering to both men and women. While their primary focus is functionality and utility for markets such as shooting, golf, fishing, hunting, and military/law enforcement, the brand has established a global presence with customers and retailers worldwide. Notch also operates on a philanthropic principle, providing meals to children in need for every hat sold.
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