Ninety Percent is a London-based fashion brand established in 2018, renowned for its commitment to ethical practices and sustainable luxury. The brand operates on a pioneering profit-sharing model, allocating 90% of its distributable profits to its workers and various charitable causes. Specializing in contemporary wardrobe staples for both men and women, Ninety Percent emphasizes high-quality, sustainably sourced materials like organic cotton and TENCEL™. Its aesthetic embraces minimalist design, neutral tones, and comfortable, refined fits, appealing to a global audience seeking conscious and timeless fashion.
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