MVMT, pronounced 'movement,' is an American lifestyle brand founded in Los Angeles in 2013, specializing in stylish and affordable watches and accessories. Initially gaining traction through crowdfunding and a strong direct-to-consumer online presence, the brand was acquired by Movado Group in 2018. MVMT targets a millennial and Gen Z audience with its minimalist designs and accessible pricing, offering a range of products for both men and women. The brand maintains a global reach, selling in over 160 countries and leveraging social media extensively to connect with its style-conscious demographic.
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