Mufti is an Indian men's casual wear brand, founded in 1998 by Kamal Khushlani in Mumbai, with the ambition to provide an alternative dressing solution that champions individuality over conformity. The brand is renowned for its innovative designs and a strong focus on self-expression. While primarily celebrated for its denim, Mufti offers a comprehensive range including shirts, t-shirts, jackets, and footwear. It targets young, fashion-conscious men seeking unique and progressive styles. Operating extensively across India through numerous exclusive and multi-brand outlets, Mufti also harbors aspirations for global expansion, positioning itself as a contemporary-cult brand with strong Indian roots.
Read More
