Moxi Skates is a global roller skate brand founded in Long Beach, California, in 2008 by pro skater Michelle Steilen, known as Estro Jen. The brand is celebrated for its dedication to fashion and high-quality roller skates, initially targeting women but now offering gender-inclusive designs. Moxi's market position is 'contemporary-cult', known for its trend-setting designs, mid-to-high price point, and strong social media presence. Their product gravity is footwear-dominant, with a core offering of roller skates, skate boots, wheels, and protective gear. The brand's cultural tribe embraces California cool, retro-vintage aesthetics, vibrant playfulness, female empowerment, and self-expression, fostering a strong community around the joy of roller skating.
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