Miu Miu, established in 1992 by Miuccia Prada, is the Italian "sister brand" to Prada, headquartered in Milan. It operates as a global luxury fashion house with a distinct identity, targeting a predominantly female audience, particularly Gen Z and young millennials, with a focus on attitude over age. Positioned as 'designer-luxury', Miu Miu offers a more youthful, playful, and avant-garde approach than its parent company. The brand is renowned for its high-quality clothing and a strong emphasis on accessories, particularly its iconic handbags, shoes, and eyewear. Miu Miu consistently sets trends, embodying a hyper-feminine yet rebellious spirit through its collections.
