Missy Empire is a UK-based fast fashion brand, founded in Manchester in 2015, primarily targeting young women aged 16 to 30. Known for its trendy, affordable, and high-quality clothing, the brand has established itself as an industry leader in the fast fashion world. It offers a diverse collection including dresses, tops, loungewear, skirts, trousers, jumpsuits, outerwear, and footwear. Missy Empire maintains a strong global presence with international shipping and a focus on empowering women through fashion. The brand is recognized for its 'Insta-ready' appeal and designs inspired by influencers and celebrities, often featuring Y2K aesthetics and hyper-feminine styles. Despite a mention of entering administration in 2025, the brand was acquired by JD Sports in 2021 and continues to actively sell its products.
