Mejuri is a jewelry brand known for its focus on quality, everyday fine jewelry that appeals particularly to millennial women. They cater to an audience looking for modern, minimalist designs that can be worn every day rather than saved for special occasions. Mejuri is recognized for its direct-to-consumer model, offering fine jewelry at a lower price point by cutting out the middleman. While they are not known for a specific range of clothing sizes, their jewelry includes options like ring sizes, and adjustable chains to accommodate different customers. The brand is particularly famous for its ethos of encouraging women to buy jewelry for themselves.