Maui and Sons is an American surf and lifestyle apparel brand, founded in Southern California in 1980. It offers a wide range of clothing and accessories for men, women, and children, sold globally through its own channels and major retailers. Known for its distinctive neon-colored logo and innovative designs, the brand maintains a high-street mainstream presence. Its product gravity leans towards activewear and performance, reflecting its origins in surf and skate culture. The brand's aesthetic is a blend of California cool, 80s-90s retro, and an active, ocean-inspired lifestyle.
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