Masai is a Danish fashion brand, established in Copenhagen in 1992, designing thoughtfully for women who appreciate a relaxed, individual, and ageless style. Known for its unique hand-drawn prints, vibrant colors, and fine fabrics such as FSC-certified viscose, cotton, linen, jersey, and wool, the brand emphasizes comfort, movement, and flattering silhouettes like A-shape, oversized, and bias cuts. Masai operates globally, retailing in over 25 countries and is committed to sustainability through initiatives like the Better Cotton Initiative and responsible production practices. It positions itself as a premium commercial brand, balancing artistic influences with everyday wearability.
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