macgraw is an Australian luxury womenswear label founded in 2012 by sisters Beth and Tessa MacGraw. Known for its ultra-feminine and whimsical aesthetic, the brand features unique hand-drawn prints and intricate detailing like embroidery and lace. Their collections, often showcased at Australian and New York Fashion Weeks, include charming dresses, ruffled shirts, and tailored separates. macgraw is celebrated for its romantic and irreverent style, utilizing predominantly silk, cotton, and wool blends, with many fabrics developed in-house. The brand has garnered a loyal following, dressing celebrities and being available in select luxury retailers globally, as well as their online store and Sydney atelier.
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