Ludovic de Saint Sernin

Ludovic de Saint Sernin is a French fashion brand launched in 2017 by its eponymous designer. Known for its gender-fluid approach, the brand redefines beauty through a lens of sensuality and sexuality, drawing inspiration from queer culture and artists like Robert Mapplethorpe. The collections feature an exacting approach to design and craftsmanship, often incorporating luxurious materials like leather and silk. While initially focusing on menswear, the brand quickly evolved to offer a genderless vision, with many pieces designed to be worn by all. Ludovic de Saint Sernin has gained significant attention for its daring and provocative style, becoming a prominent voice in the 'New Queer wave' in fashion. The brand produces the majority of its clothing and accessories in France, emphasizing sustainable practices and close relationships with local ateliers.