Lifted Research Group (LRG) is an American streetwear brand, founded in Irvine, California, in 1999. The brand is renowned for its fusion of skateboarding, hip-hop, and urban art into its fashion offerings. LRG provides a comprehensive range of apparel and accessories for both men and women, having introduced a women's line, Luxirie, in 2005. Its designs are characterized by bold graphics, comfortable fits, and a diverse color palette. LRG has achieved global recognition and maintains its ethos of supporting independent and underground culture with its slogan 'underground inventive, overground effective.'
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