Loup is a New York City-based women's fashion brand, founded in 2009 by Danielle Ribner, with designs and production rooted in New York's garment district. Inspired by 1960s Parisian icons like Jane Birkin and Brigitte Bardot, Loup creates ethically produced, high-quality clothing known for its exceptional fit, particularly for curvy body types. The brand has cultivated a loyal following for its 'life-changing' pants and denim. With a global reach, Loup maintains a contemporary-cult market position, offering mid-to-high priced apparel that balances vintage charm with modern ease. They prioritize transparency, ethical manufacturing, and offer free repairs to ensure garment longevity.
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