Line in the Sand is a US-based women's active waterwear brand founded by Lynne O'Brien. The brand specializes in sun-protective swimwear, including swim leggings, tops, and dresses, designed to empower women with confidence and comfort. Utilizing recycled ocean plastics for its UPF50+ fabric, Line in the Sand is deeply committed to sustainability and social impact, donating 100% of its profits to ocean conservation and cancer organizations. Positioned as an artisanal-niche brand, it offers premium-priced, independently designed pieces with a strong ethical mission, appealing to eco-conscious and active consumers seeking functional and body-positive swimwear.
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