Life is Good, founded in 1994 by brothers Bert and John Jacobs in Boston, Massachusetts, is an American lifestyle brand dedicated to spreading the power of optimism. The brand is best known for its comfortable apparel and accessories, particularly T-shirts and hats featuring the iconic smiling stick figure, Jake. It offers a full line of clothing for men, women, and children, emphasizing simple, positive messages and quality. With a global presence, Life is Good products are sold in thousands of retail stores across the U.S. and in 30 countries. A core part of its mission, the company donates 10% of its annual net profits to The Life is Good Playmaker Project, supporting children in need.
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