LANE EIGHT was a performance footwear brand founded by brothers Josh and James Shorrock in Hong Kong, known for its versatile and sustainable workout shoes for everyday athletes. The brand prioritized eco-conscious materials such as Tencel, algae-based BLOOM midsoles, and recycled plastic yarn in models like the Trainer AD 1, HIIT Trainer, and Relay Trainer. Designed to blend high performance with a stylish, modern aesthetic, LANE EIGHT aimed to cater to both gym workouts and daily wear. While originating in Hong Kong, the brand focused its direct-to-consumer sales on the US market and had aspirations for a global net-zero carbon footprint. The brand ceased operations at the end of 2024.
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