LAAGAM is a Barcelona-based ready-to-wear fashion brand, founded in 2017 by influencer Inés Arroyo, along with Diego Arroyo and Cristian Badía. It targets confident, modern women with an aesthetic of 'attainable luxury,' offering high-design, distinctive, and accessible pieces that emphasize self-expression. The brand operates on a direct-to-consumer model, utilizing an on-demand production system to minimize waste and align with slow fashion principles. LAAGAM has a global presence, shipping to over 50 countries, and is expanding its physical store locations in Europe. Its collections feature a balance of clothing and accessories, blending structured tailoring with fluid draping, and utilizing a vibrant color palette across diverse fabrics.
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