KNWLS, founded in 2017 by Charlotte Knowles and Alexandre Arsenault, is a London-based fashion brand that rebranded from Charlotte Knowles in 2021. The label is known for its empowered yet disruptive vision of femininity, blending sensuality with a tough, utilitarian sensibility. Having debuted at London Fashion Week and been an LVMH Prize finalist, KNWLS offers a comprehensive wardrobe that blurs lines between concealment and exposure. The brand has gained significant social media relevance and celebrity endorsement, aiming to evolve into a luxury house while maintaining its distinctive aesthetic.
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