Kitty & Vibe, a New York City-based brand founded in 2018 by Cameron Armstrong, is dedicated to fostering body positivity and self-love. It revolutionized swimwear sizing by offering two butt size options for every hip size, ensuring an inclusive and comfortable fit for women. The brand is recognized for its vibrant, retro-inspired designs, ethical production in a woman-run factory in Colombia, and commitment to sustainability through recycled materials. Kitty & Vibe cultivates a strong community by involving customers in product development and featuring real, unphotoshopped women in its campaigns, gaining significant traction on social media and attracting celebrity investors.
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