Kittenish is a fashion brand founded in 2014 by country singer and influencer Jessie James Decker in the United States. The brand, primarily targeting women, aims to empower them to feel sexy and confident through fashion. While originating in Nashville, Tennessee, and having physical stores across several U.S. cities, Kittenish has a global customer base and aspirations for international expansion. It occupies a 'contemporary-cult' market position, known for its trend-setting, social media-relevant, and mid-range priced clothing. The brand offers a balanced total look, encompassing a wide array of clothing and accessories inspired by everyday life mixed with contemporary fashion.
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